Old journal entries: 1 Jan 2018 - 28 June 2019

“Old” might be a bit of an overstatement, but I filled a journal recently and before I put it on the shelf with the others there are at least 1 or 2 (maybe just 1) things I want to immortalize.

These are my notes from attending the first Immersive Design Summit, Jan 2018.

Users approve of Slack. I’m hearing this from multiple sources.

The audience wants directed freedom, not to be pushed around.

You cast the audience

Something about a bard: “Great Caesar,” an article on Mashable

Note to myself about fairy tale puppet game set on Berkeley campus, staged as a walkabout/promenade with songs

Sometimes the choices you make don’t actually matter but the act of making the choice changes how you relate to the story. In other instances that’s not the case. Or: an early choice that seems unimportant but pays off later.

An architectural museum: History San Jose

A meetup group: Designers & Geeks

Drip from Kickstarter (I think this has gone under since these notes maybe?)

A deck toplines the big ideas so you become palatable. Make a pitch deck for the sponsor. The Critical Thought is the 1 idea you must know to enter. Don’t put the terms of revenue sharing in the deck: it commits you. To determine your rate Google “consultant [blank]” and fill in the blank with the term relevant to the subject you’re advising on.

What makes a great deck that will get you money?

  1. Write out your ideas.

  2. Simplify

  3. Repeat

  4. What can you replace with an image? Make it a clear story, using images

FB ads are for corporate clients

You should be spending money on PR. Allocate 10% of your budget for marketing. Also include in your budget 10-15% contingency.

In a regional theater, 30% of revenue comes from ticket sales. They fill the gap with raising money.

The Void: [at the time of these notes it was available only in Anaheim but since then I’ve played the Ralph Wrecks the Internet version at Glendale Galleria]

Ghostbusters throughput is 90 pax per hour

Pay the actors [and the musicians]

Your 5 senses give you memories - memories give you allegiance, and customers stick with those brands

“I really don’t have much.” - Sara Thacher

A show: The Universe is a Small Hat (did this indeed play in Philadelphia this summer? Who went? Is there a write-up anywhere?)

A speaker associated with The Void and with a background in magic told us the magicians’ trope about how to make something disappear: hide it, move it, or it was never there to begin with. The crowd gasped at this utterance and the speaker seemed surprised that more people didn’t already know that old saying, which you could also call a saw, but then you’d have to use it to cut a volunteer in half.

And on that note…